Darren Dahl

BCom (Alberta), PhD (UBC)
Senior Associate Dean, Faculty
Director of the Robert H. Lee Graduate School
BC Innovate Professor in Sales and Sales Management
Professor, Marketing and Behavioural Science Division

Contact Information

Office Henry Angus 137J
Tel (604) 822-1890

Research Interests

  • New product development
  • Creativity
  • Emotions in consumption contexts
  • Social influence
  • Social marketing

Courses Taught in 2018-2019

  • Creativity (MBA)
  • Business Strategy Integration: Capstone (MBA)
  • Business Strategy (MBA)
  • Professional Residency I Leadership and Competitive Strategy (MBA)
  • Business Capstone (B+MM)

Selected Recent Publications

  • Umashankar, Nita, Morgan K. Ward, and Darren W. Dahl “The Benefit of Becoming Friends: Complaining after Service Failures Leads to Customers with Strong Ties to Increase Loyalty,” Journal of Marketing, (forthcoming).
  • Argo, Jennifer J. and Darren W. Dahl “Standards of Beauty: The Impact of Mannequins in the Retail Context”, Journal of Consumer Research, (forthcoming).
  • Mehta, Ravi, Darren W. Dahl, and Rui (Juliet) Zhu “Social-Recognition versus Money? Exploring the Effects of Creativity Contingent External Rewards on Creativity”, Journal of Consumer Research, (forthcoming).
  • Kristofferson, Kirk, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2017) “The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression”, Journal of Consumer Research, 43(5), 683-706.
  • Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016) “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, 42(6), 879-896.

Links and other information